portfolio
RAHUA
EMERGINC
STEEL CITY
NAIIA
FILM
SCANOGRAPHY
Rahua Beauty is a luxury, plant-based hair and body care brand rooted in Amazonian ingredients and sustainability.
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SOCIAL
Managed Rahua Beauty’s Instagram end to end, with full ownership of content creation. This work reflects the April 2025 brand refresh and the updated visual direction that followed.
WEB
Updated PDP templates for the core site, Amazon, and retail partners, with ongoing interface updates. Managed photography as needed and designed the navigation bar and footer during the 2024 Shopify Plus refresh.
Handled print design for marketing, retail, and influencer initiatives, including endcaps, shelf talkers, cards, and supporting collateral.Highlights include Erewhon endcaps and shelf talkers across all locations, UK taxi interior graphics, and creative for a juice and smoothie collaboration with OM Juice.
PHOTO
Shot content for Rahua Beauty, covering social content, PDP imagery, texture shots, and event coverage.
VIDEO
Edited short-form video for organic and paid social, including campaign launches, BTS content, and sustainability-focused stories, with select footage captured in-house.Created retail video edits and visual assets for partners including Harrods UK and El Palacio de Hierro Centro, alongside additional marketing projects.
emerginC is a New York–born, independent skincare brand offering results-oriented face and body treatments with a deep focus on sustainability.
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PHOTO
Directed and executed all photography for emerginC Skin Care as a one-person in-house team, with content used across all marketing collateral. Led creative direction across shoots and handled all post-production.
Steel City is a Pittsburgh-based apparel brand rooted in local pride and classic Americana.
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PHOTO
Directed and executed outdoor still life photography for use across all marketing channels. Led creative direction and handled all post-production. Inspired by industrial settings with a no-frills, ready-to-wear approach.
VIDEO
Serve as ongoing content editor for Steel City, editing 100+ videos for social and PDP use across existing content libraries.
NAiiA designs semi-fine jewelry that elevates everyday style, blending fashion-forward design with wearable, durable pieces made to feel personal.
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SOCIAL
Supported Black Friday and holiday campaigns by designing social and email assets for NAiiA’s seasonal promotions.
Shot personal projects on raw, unedited 35mm film, focused on travel, environments, and observational moments.
A scanography project exploring creative journaling and the ups and downs of life in 2025.
about
Jocelyn Huggler is a New York–based multidisciplinary creator. She most recently led design at Rahua Beauty, creating work across social, retail, events, and influencer seeding. Previously, she led creative at emerginC and worked at Patrick McMullan Company on social content, prints, and photo archiving.She’s currently freelancing as a designer and content creator, partnering with brands on creative direction, campaigns, and work across digital and physical touchpoints.When she’s not working, she’s probably at a rock show, dabbling in a nostalgic arts-and-crafts project, or sipping too many diet sodas.Open to new projects. Let’s connect ⟡
Services:
Graphic Design, Art Direction, Content Planning, Campaign Visuals, Retail Displays, Digital Content, Social Media, Photography, Videography, Photo Editing, Video Editing, Copywriting
Clients:
Rahua Beauty, emerginC Skin Care, Steel City Brand, NAiiA, Token, Lotus823, Audio-Technica, DuraSack, Patrick McMullan Company, Allure Magazine, Tom James Company, The Deli Magazine
